Designer Kids Club
Explore how Designer Kids Club (DKC) utilised Provenant’s Digital Product Passport platform to create Reluxe Story™ — a fully circular ecosystem for extending the luxury childrenswear lifecycle.

DPP’s transform luxury childrenswear
Provenant’s DPP platform powers DKC’s Reluxe Story™ to enable their customers to take charge of product sustainability and engage with the circular economy with ease.

Records each garment's full journey from purchase to resale, providing transparent product information including authenticity certificates, environmental footprint, care instructions, and sustainability insights in one connected digital record.
Delivers the first 'complete loop' system in luxury childrenswear, combining provenance, sustainability data, and resale-readiness to extend garment life and value while enabling effortless resale, rental, and rewear.
Future-proofs DKC for compliance with sustainability regulations like the ESPR in the EU and any upcoming DPP regulations in the UK by providing verifiable product lifecycle data and sustainability data, enabling them to proactively participate in the circular economy.